The aim of the association was to preserve a series of traditional practices that guaranteed the quality of the product, as well as conserving the environment and the alpine biodiversity.
In 2003, the association gained the recognition of Slow Food Presidia. It was then decided to invest resources in the creation of a Casera in Gerola Alta (cheese cellar where the cheeses can be left to ripen and mature), where the producers could keep the Heritage cheese which they made according to tradition, once they returned from the summer pastures.
The Save Heritage Bitto Consortium, which has taken the place of the earlier association, is funded by Valli del Bitto S.p.A. This company manages the Casèra (cheese cellar), guarantees to buy the cheeses at an ethical price, and sells and promotes this excellent product on a national and international level.